New Digital Campaign with Streaming Sunsets, Live Q&A’s, LA Playlists, Puzzles of LA Landmarks & More.
Around sunset, ‘magic hour’ has always been a little more special in LA. Virtually join Magic Hour with Los Angeles Tourism & Convention Board. Daily they will be live streaming sunsets from Venice Beach, a virtual location tour with a professional location scout, a local photographer’s tips on capturing LA’s epic light and more on its social channels and at discoverlosangeles.com/magichour.
“Whether a form of escapism or driving inspiration for a future trip, wanderlust is at an all-time high, and we want to bring a taste of Los Angeles… [and] the opportunity to learn something new”, stated Don Skeoch (Chief Marketing Officer Los Angeles Tourism). “So many of our museums, fitness studios and chefs are developing incredible virtual content and we want to shine a light on their great work”.
Daily, Los Angeles Tourism will livestream the sunset from Hotel Erwin in Venice Beach at 6:30pm PST. While weekly, they will present interactive experiences with artists, musicians, chefs, mixologists, photographers and more via @discoverLA on Instagram, Facebook and Zoom.
April 22 saw Google Earth Film Location Scout of L.A. locations in films such as La La Land and Blade Runner hosted by professional location scout Tristan Daoussis.
Next up, April 27 – Magic lessons from Justin Willman, a magician and comedian who stars in & created “Magic for Humans” on Netflix.
April 29 – Interactive coloring session where artist George Townley will demonstrate how to illustrate L.A.’s light and more, movie trivia with tour guides from Warner Bros. Studio Tour Hollywood, discussion on L.A.’s winemaking history, paired with sips from Angeleno Wine Co.
At any time of day, visitors to discoverlosangeles.com/magichour can: Piece together digital puzzles made from artist George Townley’s vibrant illustrations of LA’s icons including the LAX Theme Building, Griffith Observatory and the Stahl House. Get a suggested 50 classic L.A. movies to stream. Take a livestream of The Petersen Automotive Museum’s famous vault, a virtual tour of L.A.’s first UNESCO World Heritage Site – the Hollyhock House, experience an immersive environment of light and sound in the spirit of Yayoi Kusama’s Infinity Mirrored Room – The Souls of Millions of Light Years Away courtesy of The Broad, and participate in other cultural experiences. Try new mindful and fitness experiences, like The Gentle Barn’s meditation with an animal or VolleyCamp Hermosa’s webinars to improve beach volleyball skills from the living room. Rock out to a series of L.A. playlists on Spotify. Download backgrounds for virtual meetings or happy hours.
Travelbiz’s Shane Cullen has the Spotify Playlist with upbeat mellow tunes playing throughout his house and highly recommends it!