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In this lesson you’ll learn practical ways to market your brand new online training business and the services you provide. I’ll help you understand why online training is so hard to sell, and then show you how you can sell it.
Online training is much harder to sell than face to face personal training because the value of an online personal training service is more difficult to describe.
First, lets talk about the differences in marketing a high end coaching service versus a low end membership website.
To sell high end coaching, you need to have a systematic way of generating clients. Unlike in person there is not a constant stream of people coming through the gym and there are not many people actively searching for what you do.
This is a point of confusion for many personal trainers, they ask:
“Where do I find people who want an online trainer”.
The answer is, you don’t. Nobody wants an online trainer.
What you do, is find people who want solutions you provide to the problems they have. At the end of the day, the client wants to achieve their goal. They don’t care how. They don’t really want a Personal Trainer, they want to be slim.
Marketing is all about you connecting with the potential client and showing that you have the solution to their problem. To do this, you create content that positions you as the answer to their struggle.
The marketing channels are no different to normal Personal Training packages. Some combination of:
* Website, SEO, Social Media, Paid Ads, Content, Webinars, Podcasts, Videos, Blogs and Email
The best way to generate the lead will depend on two things: where your perfect client hangs out and how they like to consume your message.
Let’s take a look at Marketing Low End Memberships
In this model, the marketing is the selling. It needs to be scaleable to work, meaning that your marketing efforts are closing sales in a one-to-many scenario. One email, video or webinar can get you 10 or 50 sales.
This sounds great, but in reality it is not so easy. Generating traffic and making sales without interacting with the clients, in a highly competitive market like fitness, requires great marketing.
Before jumping into this, you need to have defined your niche and avatar, have a great offer, have lots of targeted traffic, great sales copy and systems in place.